UK Microsoft Advertising specialists
Google is where you spend.
Microsoft is where you grow.
The Micro Agency is the UK's specialist Microsoft Advertising agency. We build platform-native campaigns across the Microsoft ecosystem, prove incremental revenue Google can't capture, and lower your blended cost of acquisition.
Proof, from Appendix A only
Platform-native, not imported.
Most agencies push your Google campaigns through the import tool and call it Microsoft Ads management. We build for the platform: LinkedIn Profile Targeting, Copilot-assisted creative, Microsoft Audience Network, Xbox and CTV inventory.
Incrementality, proven.
We measure the revenue Microsoft adds that last-click attribution hides. You see like-for-like value against Google, not a vanity dashboard. We earn our fee on the gap we close.
A specialist, not a side desk.
Microsoft is the whole business here, not the channel nobody on the team wanted. That focus is the difference between 70% of the value and all of it.
Verticals we serve
B2B & SaaS
Desktop-dominant, LinkedIn-targetable demand
Financial Services
Higher-income, desktop-first audiences
Professional Services
Considered, high-value lead generation
See the revenue you are leaving on the table.
A fixed-fee Microsoft Ads opportunity analysis that quantifies the gap, in your account, on your numbers.
Latest insights
All posts →AI Search
Microsoft Ads and AI search: optimising for Copilot answers
As Bing and Copilot shift to answer-led results, advertising and visibility change. How to optimise Microsoft Ads for an AI-search surface.
Read →Strategy
Diversifying beyond Google: a 90-day plan for performance teams
A pragmatic 90-day plan to stand up a properly optimised Microsoft channel alongside Google, with measurement built in from day one.
Read →Resource
A quarterly Microsoft Ads benchmarking checklist
A repeatable quarterly checklist to benchmark Microsoft against Google on like-for-like metrics and catch drift before it costs you.
Read →The Diversification Podcast
Building a Microsoft-native account from scratch
The account-structure decisions that differ from Google, from match types to audiences to network settings, built platform-native.
Free report
State of Microsoft Ads: UK Edition
The data, benchmarks and targeting levers UK performance teams are missing on Microsoft. A free, gated download.
Frequently asked questions
What does The Micro Agency actually do?
We are the UK's specialist Microsoft Advertising agency. We build and run platform-native Microsoft Ads campaigns, measure the incremental revenue Microsoft adds on top of Google, and advise on how search budget should be diversified across engines.
Why specialise in Microsoft Ads rather than offer everything?
Most agencies treat Microsoft as the channel nobody wanted, importing Google campaigns and stopping there. Microsoft is the whole business here. That focus is the difference between capturing most of the value and capturing all of it.
Do you replace our Google Ads?
No. This is search diversification, not migration. Google remains where most demand is captured. We build a properly optimised Microsoft channel alongside it and prove the incremental value it adds.
Will you tell us if Microsoft Ads is not right for us?
Yes. The opportunity audit is fixed-fee and honest. If there is no incremental revenue worth chasing in your account, we will say so and you will still leave with a clear view of why.
How big does our budget need to be to work with you?
There is no hard floor, but the economics work best when there is enough Google spend to diversify from and enough Microsoft headroom to test properly. The audit tells you whether the opportunity justifies the effort before you commit.
How quickly will we see results?
A clean platform-native build can improve efficiency within the first weeks, but the meaningful answer comes from an incrementality test, which typically needs a quarter to read cleanly. We design for a durable read, not a fast vanity number.
Are you tied into long contracts?
No. Managed engagements run on a clear monthly fee you can exit. We would rather keep clients because the incremental revenue is real than because a contract makes leaving painful.
Who will run our account day to day?
A senior practitioner, not a junior learning on your budget. We are a lean boutique by design, so the people who win the work are the people who do it.
Do you work with agencies as well as brands?
Yes. We partner with full-service and Google-led agencies that want a genuine Microsoft specialism behind them, on a white-label or co-delivery basis, rather than running Microsoft as an afterthought.
Which industries do you focus on?
Microsoft's audience skews desktop-dominant and higher-income, so the fit is strongest in B2B and SaaS, financial services and professional services. We work across sectors, but those are where the platform tends to punch above its share.