State of Microsoft Ads: UK Edition

A practical, UK-focused read for performance leaders weighing whether Microsoft deserves a properly optimised channel. Evidence first, every figure sourced.

• UK desktop search share, stated honestly, not inflated.
• Where Microsoft's lower CPCs translate into lower CAC, by vertical.
• LinkedIn Profile Targeting: the B2B lever available nowhere else.
• An incrementality testing approach you can run alongside Google.

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