The Diversification Podcast
The conversation performance teams aren't having
Search diversification, incrementality and the Microsoft ecosystem, in plain terms, for people who already know ROAS from a hole in the ground.
Latest episode
Ep 6. Building a Microsoft-native account from scratch
The account-structure decisions that differ from Google, from match types to audiences to network settings, built platform-native.
Open episode → EP 06
TBC · 15 Apr 2026 Building a Microsoft-native account from scratch
EP 05
TBC · 1 Apr 2026 What the Google antitrust remedy actually changes
EP 04
TBC · 18 Mar 2026 Reading incrementality: proving the value last-click hides
EP 03
TBC · 4 Mar 2026 LinkedIn Profile Targeting, the most underused lever in B2B
EP 02
TBC · 18 Feb 2026 Concentration risk: the conversation performance teams aren't having
EP 01
TBC · 4 Feb 2026 Why Google is where you spend and Microsoft is where you grow
See the revenue you are leaving on the table.
A fixed-fee Microsoft Ads opportunity analysis that quantifies the gap, in your account, on your numbers.