The Diversification Podcast
Why Google is where you spend and Microsoft is where you grow
Episode 1 · TBC · 4 February 2026
Recording coming soon. Subscribe on YouTube or Spotify to catch it first.
This episode is part of the launch slate for The Diversification Podcast. The recording is on the way; subscribe on YouTube or Spotify to catch it first.
In this episode
A working conversation on the themes The Micro Agency is built around: search diversification, incrementality, and getting the Microsoft ecosystem to earn its place in the plan. Full show notes, guest links and the embed will land here when the episode publishes.
Book an audit
Want to see whether there is incremental revenue worth chasing in your account? Book an audit.
See the revenue you are leaving on the table.
A fixed-fee Microsoft Ads opportunity analysis that quantifies the gap, in your account, on your numbers.