For Brands
What we do for performance teams
Three ways to work with a Microsoft specialist, from a fixed-fee first look to full platform-native management. No imported Google campaigns. No percentage-of-spend incentives that reward bloat.
Managed Microsoft Advertising
Platform-native build and optimisation across Search, Shopping, Audience Network and LinkedIn-targeted campaigns. Monthly management on a clear fee, no percentage-of-spend games that reward bloat.
- Who it is for
- Brands that want Microsoft run properly, not parked.
- What it costs
- Monthly retainer, fixed fee. [Pricing TODO: confirm fee model]
Search Diversification Strategy
A premium advisory engagement: concentration-risk analysis, incrementality design, and a reallocation plan your finance team will sign off.
- Who it is for
- Performance leaders and CFOs evaluating how search budget should be allocated across engines.
- What it costs
- Fixed-scope advisory engagement. [Pricing TODO: confirm fee model]
The Opportunity Audit
A fixed-fee analysis that quantifies the incremental revenue available from Microsoft Ads in your account, before you commit to anything.
- Who it is for
- Anyone weighing whether Microsoft is worth the effort, before committing.
- What it costs
- Fixed fee, credited against the first month if you proceed. [Pricing TODO: confirm fee model]
Services FAQ
What is the difference between the audit, managed and strategy engagements?
The Opportunity Audit is a fixed-fee first look that quantifies the gap. Managed Microsoft Advertising is ongoing platform-native build and optimisation. Search Diversification Strategy is a premium advisory engagement on how budget should be split across engines.
How do you charge? Is it a percentage of spend?
No. We charge a clear monthly fee rather than a percentage of spend, because percentage models reward bloat and penalise efficiency. You should never pay us more simply because we spent more of your money.
What happens in the Opportunity Audit?
We analyse your account and quantify the incremental revenue available from Microsoft Ads on your own numbers, before you commit to anything. It is fixed-fee, and the output is a clear go or no-go with the reasoning behind it.
What does onboarding look like?
We baseline your Google performance on like-for-like metrics, then build the Microsoft account platform-native rather than importing. You get a clear plan, the measurement design, and the timeline up front.
Do you just use the Google import tool?
The import tool is a starting line, not a strategy. We may use it to seed an account, then rebuild the layer that actually moves performance: LinkedIn Profile Targeting, the Microsoft Audience Network, match types and audiences suited to the platform.
Can you manage Microsoft alongside our existing Google agency?
Yes, and it is common. We focus solely on Microsoft and share like-for-like benchmarks, so your Google team and ours are measured on the same definitions rather than competing on attribution.
What is Search Diversification Strategy for?
It is for performance leaders and CFOs deciding how search budget should be allocated across engines. You get concentration-risk analysis, an incrementality design, and a reallocation plan your finance team can sign off.
What reporting do we get?
Reporting on revenue and blended cost of acquisition, not clicks, plus a quarterly benchmarking snapshot against Google on like-for-like metrics. The measurement methodology is yours to keep.
Do you handle creative and feeds, or just bidding?
Both. Platform-native work spans account structure, audiences, creative suited to the surface, and shopping feeds, because the wins on Microsoft come from building for the platform rather than tuning bids on an import.
How do we get started?
Book an audit. Twenty minutes tells us whether there is incremental revenue worth chasing, and the fixed-fee audit quantifies it before you make any longer commitment.
See the revenue you are leaving on the table.
A fixed-fee Microsoft Ads opportunity analysis that quantifies the gap, in your account, on your numbers.